All Wanamaker's / John Wanamaker (US)

All Wanamaker's / John Wanamaker (US)

Wanamaker’s
John Wanamaker
Philadelphia, PA
1876 – Wanamaker introduces mail order service in his firm. By the 1880s, they are receiving over 1000 letters per day for orders. Wanamaker is also one of the firsts to hire commercial artists to decorate his catalogs and advertising literature.

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